MBN USA

July 13, 2021

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African-American ‘Shark Tank’ alum helps promote PAW Patrol: The Movie

PetPlate, a pioneer of fresh-cooked meals for dogs, along with Paramount Pictures, recently announced a partnership to celebrate the love of dogs and the launch PAW Patrol: The Movie, produced by Spin Master Entertainment.

The much-anticipated film, premiering in theatres and streaming on Paramount+ on Aug. 20, features the voices of Marsai Martin, Iain Armitage, Kim Kardashian West, Jimmy Kimmel, Dax Shepard and more.

To promote the partnership across social media and on the company’s website, PetPlate has teamed up with Paramount to sponsor a sweepstake for PetPlate followers to enter for a chance to win a private hometown screening and free concessions for up to 50 guests.

In further celebration of this epic adventure, from July 12 until the end of the summer, PetPlate will deliver its fresh-cooked meals to hungry pups looking for adventure in the first-time execution of co-branded, special edition, movie-themed boxes featuring the Paw Patrol: The Movie logo, characters and a QR code that unlocks the movie trailer. With over 15 million meals delivered to date, this partnership further substantiates the role PetPlate plays in fueling dogs that are ready to "go, go, go!"

PetPlate founder Renaldo Webb is no stranger to Hollywood, having made his TV debut on "Shark Tank" in 2016, plus a follow-up appearance with his team in 2018, catapulting the direct-to-consumer brand to nationwide popularity.

“Our mission is simple,” says Renaldo. “We help dogs live longer, healthier, happier lives through better nutrition. I can think of no better way to showcase the energy that our food provides our furry friends than to team up with the most heroic dogs of all, the PAW Patrol.”

The company’s fresh-cooked meals are formulated by Dr. Renee Streeter (DVM, DACVN) for a complete and balanced diet and a taste that dogs love. Every meal is perfectly portioned to meet a dog’s nutritional needs, and each recipe is made with human-grade ingredients in a USDA kitchen following the same food safety protocols as human food. A commitment to quality, safety, science, and exceptional taste comes through in every bite of their food.

About PAW Patrol: The Movie

The PAW Patrol is on a roll! When their biggest rival, Humdinger, becomes Mayor of nearby Adventure City and starts wreaking havoc, Ryder and everyone’s favorite heroic pups kick into high gear to face the challenge head-on. While one pup must face his past in Adventure City, the team finds help from a new ally, the savvy dachshund Liberty. Together, armed with exciting new gadgets and gear, the PAW Patrol fights to save the citizens of Adventure City! Joining the PAW Patrol in their thrilling first big-screen adventure are members from the original series’ cast along with Iain Armitage, Marsai Martin, Yara Shahidi, Kim Kardashian West, Randall Park, Dax Shepard, with Tyler Perry and Jimmy Kimmel and introducing Will Brisbin.

About Paramount Pictures Corporation

Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of ViacomCBS (NASDAQ: VIAC; VIACA), a leading content company with prominent and respected film, television, and digital entertainment brands. Paramount controls a collection of some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, Paramount Television Studios, and Paramount Players. PPC operations also include Paramount Home Entertainment, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group.

About PetPlate

Founded by Renaldo Webb in 2016 with the mission of helping dogs live longer, healthier, happier lives through better nutrition, PetPlate makes it easy to feed dogs a human-grade diet by delivering fresh-cooked meals in pre-portioned, microwavable, recyclable containers. The highly palatable meals are formulated by the company’s board-certified veterinary nutritionist, Dr. Renee Streeter, DVM, DACVN, for a complete and balanced diet. Dogs on a PetPlate diet have reported mealtime excitement, healthier weight, improved digestion, shinier coats, allergy relief, increased energy, and fewer vet visits. For more information, visit www.petplate.com.

About Spin Master

Spin Master Corp. (TSX: TOY) is a leading global children's entertainment company creating exceptional play experiences through a diverse portfolio of innovative toys, entertainment franchises, and digital games. Spin Master is best known for award-winning brands PAW Patrol®, Bakugan®, Kinetic Sand®, Air Hogs®, Hatchimals®, Rubik's Cube®, and GUND®, and is the toy licensee for other popular properties. Spin Master Entertainment creates and produces compelling multiplatform content, stories, and endearing characters through its in-house studio and partnerships with outside creators, including the preschool success PAW Patrol and nine other original shows along with multiple short-form series which are distributed in more than 190 countries. The Company has an established digital presence anchored by the Toca Boca® and Sago Mini® brands, which combined have more than 50 million monthly active users. With close to 2,000 employees in 28 offices globally, Spin Master distributes products.