MBN USA

April 04, 2025

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AI helps PTR maintain a competitive advantage

PTR Global, the largest Latina-owned information technology (IT) and professional staffing provider in the United States, has been at the forefront of artificial intelligence (AI) innovation and investment since its first foray in robotic process automation (RPA) 15 years ago. 

PTR Global sees AI as a tool to enhance employee performance and customer service, not replace workers. AI enables people to focus their talents on the highest value-added areas of their roles. 

“We see AI as a way to foster human connection more efficiently and effectively,” said Nina Vaca, founder, chairman and CEO of PTR Global. 

Many of PTR Global’s Fortune 100 and 500 customers are leaders in generative AI, machine learning, deep learning, augmented reality (AR)/virtual reality (VR), and other related technologies. These customers compete for top talent to continue developing world-changing technologies. 

PTR Global must quickly find IT consultants with the right skill sets and experience to remain at the forefront of innovation. Leveraging AI allows them to stay ahead of the curve and the competition.  

A human-centered approach to AI

PTR Global began investing in AI in 2011 with its venture into RPA tools. UiPath Inc., a leading enterprise automation and AI software company, has partnered with PTR Global for several years. 

Lawrence Dixon, area vice president at UiPath, said the platform “empowers customers to drive innovation and tackle some of their most time-consuming and complex challenges — leading to streamlined operations, substantial cost savings, improved accuracy and new productivity levels.”

Creating internal efficiency was a key motivator for PTR Global as it began to invest in RPA. 

“The success that PTR Global has achieved by significantly improving their operations is phenomenal and demonstrates the value organizations can achieve from implementing UiPath’s comprehensive AI and automation technologies,” Dixon said. “Their creative and forward-thinking approach consistently helps generate efficiencies that enable resources to focus on more strategic objectives. We are glad to support PTR Global on their automation journey.”

Due to its significant success with RPA, PTR Global has embraced various other AI tools to boost internal productivity and enhance client outcomes. The surge of AI tools over recent years has swiftly escalated PTR Global’s investment in both time and resources dedicated to AI. 

An AI Initiative Team, comprising individuals from seven departments, continuously evaluates new technologies, researches new tools and operates pilot programs to determine which to implement throughout the organization. 

Central to this approach is the belief that AI should supplement and empower employees’ work. It should create more available time for critically essential tasks that benefit from human connection and collaboration. 

“AI tools are just that: tools. They exist to help our people do their jobs better and more efficiently,” said Justin Junkel, executive vice president of global technology, operations and finance at PTR Global.

The company’s focus on AI started with an executive-led strategy aimed at early adoption. Today, he said, the initiative arises from employees at all levels who identify opportunities to enhance their daily workflows. 

These tools streamline all facets of PTR Global’s workday, from email to the applicant tracking system (ATS), customer relationship management (CRM), and specific tools for recruiting, finance and software engineering. 

“We’re constantly evaluating our current tools and testing new ones. We are never satisfied with the status quo,” Junkel said.

Empowering PTR Global associates  

While many tools create efficiencies, empowering the human connection becomes most apparent in the recruiting function. 

It is a daily challenge to recruit high volumes of top IT talent for demanding Fortune 100 and 500 clients. It requires dedication, perseverance and never-ending focus. It also used to require significant administrative work. Thanks to AI, tools that scale consultant outreach, evaluation and matching enable recruiters to spend more time evaluating and cultivating consultants and less time searching for them. 

“We now spend more quality time with consultants who best fit our customers,” said Jim Humrichouse, president of PTR Global.

“The extra time helps us place them in situations where they will thrive, leading to greater value for our customers and a better long-term fit for our consultants,” he said.

PTR Global’s internal AI focus drives the future

PTR Global’s investment in AI tools comes full circle when looking at the company’s customers and the talent it provides. With a clientele that invests billions of dollars in groundbreaking technology, the need for top talent has never been greater. 

Over the next decade, technologies such as machine learning, deep learning, generative AI, AI for cloud and edge computing, computer vision, AR/VR, AI-powered process automation, and ML Ops will become commonplace in workplaces and our lives. Many of these advancements, such as generative AI, are already common. However, due to the expertise required, the talent pool capable of developing and innovating these technologies is limited. 

As AI technologies advance rapidly, the skill sets required to fuel this race are constantly evolving. It takes dedication to keep up with the latest demands. However, identifying the right skill sets and candidates who align with the company culture requires recruiters to spend more time engaging with talent. Even with advancements in AI, this approach remains the best way to distinguish the most qualified individuals who can truly make a difference for a business. 

By leveraging AI to reduce time on administrative tasks and other manual processes, PTR Global’s recruiters can engage deeply with candidates to maintain a competitive edge in their capabilities. Thus, they provide talent that helps customers achieve strategic goals.

“We’re using AI in virtually every aspect of our business,” Vaca said. “No matter what the future holds, I’m confident our team will find the best talent to support our customers.”

AI is here to stay

The competition for top talent among the world’s largest technology companies will intensify in the coming years. IT and professional services firms that can swiftly identify, evaluate and supply the best workers for these companies will continue to prosper. 

“AI tools are some of the most incredible human-empowerment tools ever created,” Vaca said. “We will continue to invest in the tools that allow our people to serve our clients as effectively as possible.” 

To learn more about PTR Global, visit ptrglobal.com.

To learn more about UIPath, visit uipath.com.