the continued innovation and excellence of Google, businesses can now add an
“Asian-owned” attribute to their Business Profile on both Search and Maps.
Ad-supported publishers can also identify as Asian-owned in Display & Video
360’s Marketplace. Once the Asian-owned attribute appears on a Business
Profile, users can see the attribute identifying the business as an AAB.
Business owners can easily opt-in, as well as opt-out, of the attribute. Click
this link to learn more about the feature: https://services.google.com/fh/files/misc/resources-for-asian-owned-businesses.pdf.
Improving digital skills for AABs
summer of 2021, Grow with Google and USPAACC have partnered together to provide
digital training courses and online tools to help small businesses adapt, grow,
and better serve their customers and community. Our successful collaboration
has helped more than 20,000 Asian-owned businesses expand their digital skills
through workshops on topics like e-commerce tools, design thinking for
entrepreneurs, and utilizing analytics in decision-making.
forward, USPAACC and Grow with Google will help 10,000 more Asian-owned small
businesses gain crucial digital skills. With approximately one-quarter of
Asian-owned business owners indicating social media and online sales as among
the most important channels to build community and obtain financial support,
helping more AABs improve their digital skills remains a top priority. You can
learn more about our Grow with Google initiative and access the previous 17
sessions here: https://uspaacc.com/gwg.
Asian-owned attribute feature coupled with our digital skills training
partnership will better assist Asian-owned businesses in continuing to thrive.
is proud to partner with our good friends at Google in serving, advancing,
advocating, and delivering real solutions for our Members and Asian American