MBN USA

December 07, 2021

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Comcast offers resources, tools to elevate small businesses

Recently, small businesses have been dealing with the ongoing impact of the pandemic, social unrest and environmental events. Small businesses owned by people of color have been some of the hardest hit. According to the National Bureau of Economic Research, between February and April 2020, the number of active Black-owned businesses declined by 41%, Latinx-owned businesses declined by 32% and Asian-owned businesses dropped by 25%, versus just 21% for the general population.

Comcast RISE was created to invest in the success of these critical businesses by providing valuable and practical support.

Comcast Rise program benefits

Selected businesses could receive one or more of the following elements:

Consulting

Advertising and marketing consultations with local Effectv marketing, research and creative teams to gain insights on how to grow your business

Media
A linear TV media schedule, over a 90-day period

Creative production

Turnkey production of a 30-second TV commercial, plus a media strategy consultation and 90-day media placement schedule

Technology makeover

Computer equipment and internet, voice and cybersecurity services for 12 months. (Taxes and other fees may still apply for tech makeover services.)

Monetary grants

In March, Comcast RISE announced $5 million in grants to 500 businesses across select metropolitan areas. Each business received $10,000 to invest in its own growth and sustainability. The grants were awarded in May. A second round of funding with an additional $6 million in grants to 600 businesses will be awarded in November. Stay tuned for more information on the next round, coming soon.

There are separate applications for the marketing and technology services awards and the Comcast RISE Investment Fund. Eligible business owners may apply for either, or both programs.

Marketing services and tech makeovers

There are separate applications for the marketing and technology services awards and the Comcast RISE Investment Fund. Eligible business owners may apply for either, or both programs.

Applications for the next wave of Comcast RISE Marketing & Technology Services are open and will close on Jan. 15, 2022.