By Tonya McMurray
Whitney Warren never
planned to join the family business.
“It might have been my mom
and my grandpa’s plan, but it wasn’t my plan,” she said. “Going into the family
business seemed too simple to me. It’s what everybody thought I was supposed to
do. I wanted to explore and learn other things.”
Warren’s grandfather,
Lucious Williams, founded Dikita Enterprises Inc., an award-winning engineering
and consulting firm, in Wisconsin in 1979. He moved the company to Dallas in
1983 and his daughter, Eve Williams, joined him the next year.
As a high school student,
Warren worked at Dikita and then returned briefly in 2017 after graduating from
the University of North Texas with a degree in fashion merchandising. In 2018,
she joined Neiman Marcus as an assistant buyer, believing that she would pursue
a career outside of Dikita.
She found, however, that
her job did not align with her values or offer the kind of opportunity she
wanted.
“I didn’t see people who
looked like me in the roles I wanted to be in or in those higher positions that
could implement change,” she said. “There was no lane for inclusion, diversity
and belonging. My ideas were heard and acknowledged, but they weren’t shown
throughout the company.”
In April, she returned to
Dikita as its marketing specialist, ready to become the third generation of her
family to help guide the company’s growth.
“I’m the marketing
specialist, but since I own a stake in the company, I’m working on the business
as well,” she said. “I can look at other ventures we can take on.”
Bringing on the second
generation
Like Warren, Eve Williams
didn’t plan to join Dikita. She earned a bachelor’s degree in information
systems and a master’s degree in accounting with a goal of designing accounting
systems for small businesses. She had a job offer from Arthur Andersen, but her
father had just moved Dikita to Dallas, Texas, and she knew he needed help.
“I told him I would do two
years and help him with the accounting system,” she said. “And then, time
ticked on, and he drew me in and gave me more responsibility. Over time, this
just became what I was going to do, and I liked it.”
Lucious jokes, “And I paid
off her student loans.”
Just as she has given
Warren freedom to explore ways to expand the company business to incorporate
Warren’s interest, Lucious offered Eve the chance to expand the business with a
new division, Dikita Management Systems, focused on data collection and
management.
Eve became the company’s
CEO and president in 2010. While that may not have been her initial plan, it
was part of the plan Lucious had for the company.
Succession planning
Lucious advises MBEs to
think about management transitions and to begin grooming potential successors
early.
“Look at the family first
in terms of expanding the management of the firm,” he said. “Get family
involved in the business early on so they know what it is involved. Then talk
that up. I told Eve ‘Arthur Andersen will be a company that you work for.
Dikita will be the company that you will own.’”
But Lucious believes it’s
also important to prepare family members for the role they will take on, so
they have the skills and experience needed. Before he turned the reins of the
company over to Eve, he gave her a list of requirements to prepare her for
eventual leadership of Dikita. He asked her to join a community organization
and assume a leadership role in that organization, to become a leader in her
church and to engage in continuing education activities.
Eve said while it’s
important to give potential successors exposure to the business, it can also be
valuable to allow them other experiences outside the family business as well.
“Even at a young age, kids
can help by collating or stapling papers,” she said. “That can make a big
difference as to whether our kids feel comfortable coming into the business.
But having the benefit of working somewhere else can be good, too. I wanted
Whitney to go out and see what others do and to see how things really work. And
I think that gave her an appreciation of what we do.”
Warren jokes that she now
understands how her mother and grandfather drew her into the business, but
agrees she is more ready to take on the role.
“I now have a better
understanding of what legacy means,” she said. “Legacy is ownership. Legacy
means creating equal opportunities for African Americans to succeed in spaces
where we’re qualified but have been historically overlooked and underrepresented.
It’s about not only paving the way for ourselves, but also keeping the door
open for other Black and Brown people and businesses to join us.”
To learn more about Dikita
Enterprises, please visit dikita.com.
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