MBN USA

March 08, 2023

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Free workshop for MBEs includes insight on how “Paid Search” works

OMD Growth Academy: Paid Search 101

Free for MBEs

Have you ever noticed the leading results of a Google search are tagged with a small “Ad” label in the top corner? Those paid search ads are one of the most effective and cost-efficient ways to capture hand-raisers looking for information about a product or service you may offer. In this session we will learn:

·        How Paid Search works

·        Basic understanding of costs to advertise

·        Keyword sets, and practice writing ad copy

·        How to set up a Google Ad Words account for your business

OMD is the world’s largest media network with more than 13,000 people in over 100 countries. OMD remains the most medaled media agency at Cannes with 38 Lions in 2021. Named Adweek’s Global Media Agency of the Year in 2019 and 2020, OMD is currently ranked the world’s most effective media agency network in the Effie Effectiveness Index.

The Growth Academy affirms OMD’s commitment to social and racial equity by providing BIPOC, Women-Owned and Values-Driven organizations with the additional tools, resources, and insights to empower and elevate their businesses.

For more information about OMD, click here.