MBN USA

March 08, 2023

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Free workshop for MBEs includes overview of social media landscape

OMD Growth Academy: Social 101

Free for MBEs

Facebook, Instagram, LinkedIn, Snapchat, Twitter. Audiences and strategies differ depending on the platform and just because somebody follows your business does not guarantee that they will see your posts. In this class we will discuss who to target; the difference between earned, owned, and paid social media; and the best placement and timing to achieve your goals. We will cover:

·        Overview of Social Media landscape

·        Role of influencers and content creators

·        Tools available to manage and monitor campaigns across platforms

·        When to spend money to achieve your objectives

·        Which platform is best for your business

OMD is the world’s largest media network with more than 13,000 people in over 100 countries. OMD remains the most medaled media agency at Cannes with 38 Lions in 2021. Named Adweek’s Global Media Agency of the Year in 2019 and 2020, OMD is currently ranked the world’s most effective media agency network in the Effie Effectiveness Index.

The Growth Academy affirms OMD’s commitment to social and racial equity by providing BIPOC, Women-Owned and Values-Driven organizations with the additional tools, resources, and insights to empower and elevate their businesses.

For more information about OMD, click here.