Katherine Garcia is
director of operations at Women’s Business Enterprise Council South. She joined
WBEC South — based in New Orleans, Louisiana — in March 2016 after working 10
years at the Southern Region Minority Supplier Development Council, where she oversaw
certification and business operations.
In her role at WBEC
South, she manages not only day-to-day business, but also leverages her
extensive knowledge of supplier diversity as the primary liaison with WBEC
South’s Champions Circle sponsors and members. In addition, she is an active
supporter of National Minority Supplier Development Council Inc. and the
Hispanic Chamber of Commerce of Louisiana.
Q: Can you tell us a
little about your background?
A: I was born in Puerto
Rico but have lived most of my life in the suburbs of New Orleans. I am proud
of my Puerto Rican heritage, but I am also a Louisiana girl through and
through! I have extensive experience in the service industry and in sales, both
of which have helped me in my current job. In my role, I work with people on
both sides of the supplier-diversity table. Our job is to connect buyers and
suppliers and provide the resources they need to meet their goals.
Q: What attracted you to the supplier-diversity arena?
A: My start in supplier
diversity was quite unintentional. I was working at a Spanish language school
in New Orleans when I heard about a job opportunity with the Southern Region
Minority Supplier Development Council. The job seemed interesting, but I really
didn’t know what I was getting into. Working in the NMSDC network for 10 years
led to me moving over to the WBENC [Women’s Business Enterprise National
Council] network with WBEC South. I have to say that working with amazing
business owners is my favorite part. Once I learned about supplier diversity
and how it helps build businesses and communities, I was hooked!
Q: What are you most
proud of about WBEC South’s role in supplier diversity?
A: I am most proud of
our capacity to help people grow their businesses by connecting them to
resources and corporate business opportunities. Customer service is the No. 1
priority at WBEC South, and our staff lives that every day. We are here to
help, and we make it our mission to assist and support our members in every way
we can.
Q: What advice do you
have for diverse suppliers interested in doing business with
corporate America?
A: I am not a business
owner, but I have seen over the years that the most successful suppliers really
dive in and take advantage of everything that organizations like WBEC South
have to offer. As a certified supplier, you have so many resources and
opportunities on both the national and local levels. Getting certified is just
the beginning. You have to reach out and make yourself known, build
relationships and market yourself aggressively. It may take a while to get a
real contract opportunity, but those suppliers that put in the work of building
relationships are the ones that have the most success.
Q: What’s your vision
for the future of women’s business enterprise development and supply-chain
diversity?
A: The future is
virtual! This global pandemic has forced all of us to do things in a different
way, and while things are slowly getting back to normal, I think that the
expanded use of technology is here to stay. I’m very proud of the things we are
building here at WBEC South that prioritize the use of technology and provide
new ways for our suppliers to market themselves and connect with customers —
not just in our region, but all over the world!
To learn more about wbec
south, visit wbecsouth.org.
Katherine Garcia,
director of operations, Women’s Business Enterprise Council South