MBN USA

October 04, 2021

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Group O finds success tuning into clients' needs.

By Brenda Beveridge

Founded in 1974 as a small, family-owned packaging company, Group O Inc. is recognized worldwide as a top business process outsourcer specializing in supply chain, retail fulfillment and logistics, incentive marketing solutions, packaging supplies and services and mobile device lifecycle management.

Michael De La Cruz, senior vice president of diversity and businesses development, said Group O’s commitment to excellence, quality and sustainability has been recognized by some of the best-known brands, including AT&T, Molson Coors, Caterpillar, PepsiCo, Best Buy, Samsung and Michelin.

The United States Hispanic Chamber of Commerce, National Minority Supplier Development Council Inc. and other organizations recognize Group O as one of the top five 100% Latino-owned businesses in the country.

“Since our founding, Group O has been producing tailored, results-driven solutions for some of the world’s largest companies,” said CEO Gregg Ontiveros. “Our clients choose Group O for our unique ability to react quickly to market fluctuations and economic impacts, while focusing on new opportunities that drive new standards of excellence.”

Nothing demonstrates this ability better than Group O’s response to the COVID-19 pandemic, he said.

“As an essential business supporting the telecom, manufacturing, medical and food industries, it was critical that Group O remain operational throughout the pandemic — no matter how long it lasted,” Ontiveros said. “Our leadership team quickly instituted major changes to make that happen, including shifting our workforce to a work-from-home model, limiting travel and increasing health and safety measures. Our employees rallied together to overcome many challenges, which has been a hallmark of our continued success for over 45 years.”

Group O has come a long way since its launch from the back of the Ontiveros family station wagon. Today, the company is a $900 million-plus multifaceted, single-source solution provider with growth driven by clients’ needs and the market.

As the pandemic continues to impact its clients’ businesses over a year later, Group O provides support and expertise to navigate and manage today’s challenges, which include material shortages, longer lead times, increases in online ordering, fulfillment, digital payments, call center support and hotlines.

“As our clients’ businesses fluctuated and adjusted, we had to adjust with them,” said De La Cruz. “When the pandemic hit, we had to ensure a healthy, safe work environment for our employees, while maintaining a seamless experience for our clients and their customers. We quickly transitioned many employees — including our call center agents in Illinois and Texas — to a work-from-home model and provided them with the proper equipment, training and technology to be successful.

“Group O maintains a strong commitment to supporting diversity, sustainability and corporate social responsibility in all facets of its business,” he continued. “This [support] is demonstrated through our global network of preferred vendors and suppliers, motivated team of employees and dedication to supporting causes that better the lives of individuals in our communities. Group O is a true partner to help businesses move the needle with creative solutions to address challenges unique to their markets, their customers and their business journeys.”

To learn more about Group O, visit groupo.com.